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A practical guide / Omnichannel

Watermelon

Give your team one place to keep conversations moving.

Bring supported channels into a shared inbox, answer routine questions with AI, and put someone in charge of the requests that need more help. Consider Watermelon when messages arrive through several apps and your team needs a clearer way to manage them.

Explore Watermelon

Product information checked 5 October 2026.

Before you choose

Find the right tool for your team.

Category
Omnichannel
Best for
Support, admissions, and public information teams handling repeated questions across several channels.
Before you choose
Conversation limits, users, AI actions, and integrations vary by plan. Include the cost of staff access as well as the chatbot.
Read our recommendation ↓

We may earn a commission at no extra cost to you. How this works

Limited free plan
€0
Starter / month
€99
Included in listed standard plans
1 user
250 extra conversations / month
€25
01 / What it can help with

Give the tool a clear job to do.

See which features can help with your task. Use current information, put someone in charge, and decide when staff should step in.

01

Put someone in charge of each request

A shared agent inbox and staff takeover help the team see which questions still need attention. Agree how requests are assigned so two colleagues do not answer the same one.

02

Use information that is up to date

Website scraping and file uploads are listed from Free. Choose someone to maintain fees, policies, service details, and opening hours before automating answers.

03

Connect the channels people already use

Starter lists email, WhatsApp, Facebook Messenger, and Instagram DM integrations alongside website chat. Check the account requirements and any channel charges before connecting them.

04

Give actions a clear task

Paid plans list AI actions such as handoff, search, apps, and API requests. Decide exactly which data an action may retrieve or change. Test what happens when it succeeds and when it fails.

05

Track requests and results

Starter lists basic analytics. Advanced adds advanced analytics and integrations such as Zapier, API access, and webhooks. Track unresolved requests and repeat contacts alongside automated replies.

06

Check the controls your team needs

Business lists teams, role-based access, data exports and deletion features, and automatic data sync. Extra users are an add-on; the listed plans each include one user.

02 / The work in practice

See how it could help with everyday work.

These examples show ways a business or institution could use the tool. Adapt the steps to your systems, team, and access rules.

01Business / Retail supportHandle a delivery enquiry without starting over in another app

A customer asks about a return in website chat and follows up on WhatsApp. The team needs the conversation history, someone responsible for the request, and a clear way to pass it to staff when needed.

What to prepare

Delivery and returns policies, product information, channel access, responsible support staff, and an approved process for verifying access to order details.

When a person takes over

Ask staff to handle refund approvals, disputed deliveries, missing or mismatched customer identity, and failed order lookups. Matching a person’s identity across channels needs a tested setup. Do not assume it happens automatically.

Steps to follow

  1. Answer general policy and product questions using approved information.
  2. Use a configured order lookup only when it can safely retrieve the right customer’s order.
  3. Pass requests that need more help to the right support person, with the available conversation history.
  4. Record the outcome so an unresolved request does not get lost when the customer changes channels.
What to measure

Time to resolve a request; repeat contacts; conversations left unattended; staff time spent piecing together a request.

02Institute / Admissions and receptionKeep open-day and admissions questions moving

Course enquiries, open-day questions, and application queries arrive through social media messages and the website during a busy intake period.

What to prepare

Programme and intake information, open-day details, published application steps, support hours, and a list showing which adviser handles each type of request.

When a person takes over

Staff should handle admission decisions, individual student records, support needs, and complaints. The inbox should help advisers do their work, while leaving decisions about students to them.

Steps to follow

  1. Identify whether the question is about a programme, event details, application help, or a request for an adviser.
  2. Answer routine public questions using current material and state the programme or event date.
  3. Collect only the details needed for the requested follow-up.
  4. Send requests for personal guidance and unresolved applications to an adviser, with a realistic reply time.
What to measure

Correct routine answers; open-day follow-ups completed; how long requests wait for an adviser; repeated questions caused by unclear public information.

03Institution / Public-facing service deskExplain the steps before a resident has to call

Residents or members ask where to find a form, which documents a published process requires, and when a service desk is open.

What to prepare

Approved public service pages, document checklists, opening hours, accessibility contact details, and the team responsible for each process.

When a person takes over

Staff should handle eligibility decisions, identity documents, complaints, and information about individual cases. Keep an accessible way to reach a person throughout the process.

Steps to follow

  1. Identify the service the person needs and explain its published steps.
  2. State the documents listed for that process without assessing personal eligibility.
  3. Explain the next step and send unclear questions to the right team.
  4. Each week, review unanswered questions with the person responsible for public information.
What to measure

Next steps completed successfully; requests sent to the right team; unanswered topics; requests that returned because the first answer was incomplete.

03 / Start small

Try one task your team can check.

Compare the same kind of work before and during the trial. Include preparation, checking, and any requests staff need to handle.

  1. 01

    Understand the requests first

    Count the question types and channels already in use. Agree who handles each request, when staff reply, and what counts as a resolved conversation before adding automation.

  2. 02

    Connect one channel and test

    Use current answers and a small set of routine questions. Check that staff can take over, and test what happens when staff are unavailable or an action fails. Give these checks as much attention as successful replies.

  3. 03

    Expand when the results support it

    Review conversations daily during the trial. Add a second channel only after the team can reliably identify requests that need more help, assign them to someone, and resolve them on the first channel.

04 / Budget

Know the full cost before you subscribe.

The prices below use monthly billing. Check current plans, taxes, how usage is counted, and any extra channel charges before subscribing.

Plan

Free

Test answers and how chat works on your website.

€0/month
  • 50 conversations / month
  • 1 AI agent · 1 user
  • 10 MB knowledge
  • Website widget and agent inbox
View Free
Plan

Starter

Connect routine support to more channels.

€99/month
  • 250 conversations / month
  • 1 AI action · 1 user
  • 50 MB knowledge
  • Listed messaging and email integrations
View Starter
Plan

Advanced

More actions, integrations, and analytics.

€199/month
  • 500 conversations / month
  • 5 AI actions · 1 user
  • 250 MB knowledge
  • API, webhooks, and Zapier
View Advanced
Plan

Business

Team controls and automatic data sync.

€399/month
  • 1,000 conversations / month
  • 10 AI actions · 1 user
  • 1 GB knowledge
  • Teams and role-based access
View Business

Published EUR prices with monthly billing. Annual billing advertises 15% savings. Paid-plan add-ons are listed at €25 per extra user, €25 per extra agent, and €25 per 250 extra conversations per month. Include any channel or integration charges. Check which conversations count towards your bill before estimating usage. Enterprise pricing is custom.

05 / Check the results

Measure what your team can finish.

Record how the task works today, then compare the trial results. Include time spent checking answers and making corrections.

Time waiting for a reply
Measure the time since the last useful reply on each unresolved conversation. Group results by channel and the person responsible.
Resolved and repeated requests
Check whether the question was resolved and whether the same person returned with the same problem.
Cost for the whole team
Include the subscription, extra users, extra conversations, integrations, and cost of time spent reviewing or taking over.
06 / Our recommendation

Choose a tool that fits the way you work.

Consider Watermelon when your team struggles to coordinate replies as well as answer repeated questions. Start with one group of requests and put someone in charge. Connect more channels once the team has a reliable process.

What to check before you choose

  • Is someone responsible for every open conversation?
  • How many staff users need access?
  • Which channel connections and AI actions are required?
  • Can the team take over with the conversation history they need?

When to pause

A single, quiet contact channel may not justify a shared support platform. Do not build a process that changes live records until identity checks, integrations, and failure handling are ready.

Take a closer look at Watermelon

We may earn a commission if you use our partner link, at no extra cost to you. Disclosure

07 / Questions before you start

Get the details clear before you start.

Does the advertised price include my whole team?
The current comparison lists one user in Free, Starter, Advanced, and Business. Extra users are listed at €25 per user per month on paid plans. Include the actual number of staff users in your estimate.
Which channels are listed?
Website chat is listed from Free; Starter adds email, WhatsApp, Facebook Messenger, and Instagram DM integrations. Check the account requirements, plan availability, and costs of the channel you need.
Will conversations automatically match across channels?
Do not assume a person’s social account, email, and phone number are automatically matched. Decide how identities and records will be connected. Then test a change of channel with the person’s consent and the required permissions.
Can an institute use it for student enquiries?
Watermelon publishes an education workflow covering programme, admission, and open-day questions. Start a trial with public information and pass requests for individual advice to staff.
Does a security badge make our workflow compliant?
The vendor publishes security and privacy information. Your organisation must still approve the data used, who can access it, how long it is kept, and how the process works. Confirm the evidence and agreement your task requires.
Sources & editorial approach

Information comes from Watermelon’s current pricing, channel, security, education, and municipal service pages. The workflows here are suggested examples. Results in the vendor’s case studies do not predict results for your organisation.

Checked 5 October 2026. Prices and features can change. We use the providers’ published information to write these guides. The examples show possible ways to use the tools. They do not describe work completed for clients or promise results.

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